by 80elements.com

What began as intermittent tweets and a few flickr images has been transformed into a nearly full time job. Social media today is seen as essential for business. The Business To Client broadcast model is dead, many maintain, and conversations between users on forums and facebook pages are becoming the norm. One-way brick and mortar business is simply not enough.  As overheard in a recent social media course, “for many people today, if you don’t exist online, then you don’t exist in real life.” A pretty big statement to make, no doubt, but there is a definite basis for this.

A few bulletpoints from a social media magic university course, I am currently taking.

Social media is personal, friendly, positive, and most of all, relational. If a brand creates their presence without keeping these attributes in mind, their success will be limited.

With that in mind, here are some great notes that may help you in your social media quest.